The Future of Learning Lab
An applied course on design thinking in education, personalised and blended learning, competency-based assessment, and weaving AI into content and activities.
The Training Academy
Hello, welcome to Creative Ideas Store's Training Academy.
Learn the craft behind the ideas, guided paths, a deep library of courses, and free sessions to start. Go at your own pace.
0Courses
0Learning paths
0+Learners
Guided sequences
Learning paths
New here? Don't pick at random. These are the recommended order to learn in, start to finish.
Beginner01
Foundations of Creative Practice
The bedrock. How ideas are framed, scoped, and pressure-tested before a single thing gets made.
6 steps8h total
View path →Intermediate02
From Idea to Shipped Project
Take a raw concept all the way to a buildable, hand-off-ready project, the studio method, step by step.
8 steps12h total
View path →Advanced03
Teaching & Facilitation
Turn what you know into something others can learn. Structure, deliver, and run a session that lands.
5 steps6h total
View path →Featured training
Workshops in focus
Nine flagship programs — courses, workshops, and labs, from the classroom to the boardroom. Click any card to open it fullscreen.
The Future of Tourism and Visitor Experiences
A roundtable bringing together tourism, hospitality, aviation, culture, technology, and entrepreneurship to shape shared initiatives.
Build Green Solutions
An applied lab in the circular economy, sustainable design, green innovation, and measuring environmental and social impact.
Innovations for a Healthier Life
An interactive workshop on the patient journey, health innovation, digital follow-up, mental health, and redesigning healthcare services.
AI, Your Creative Partner
A hands-on course on prompt craft, idea generation, content design, data analysis, and building digital assistants under responsible-use guardrails.
The Innovative Employee
A short, energetic session with challenges and exercises to generate ideas, analyse workplace situations, and design improvement initiatives.
Smart Sport and the Performance Engine
An applied camp covering wearables, performance analysis, AI, motivational game design, and digital coaching.
From Problem to Venture
An intensive workshop covering customer-need analysis, value proposition, prototype building, idea testing, and preparing the investor pitch.
Redesigning Daily Life
An applied workshop using design thinking and behavioural innovation to reorganise routines, find digital balance, and build lasting habits.
01 / 09 · Workshops in focus
01
Workshop 01
The Future of Learning Lab
An applied course on design thinking in education, personalised and blended learning, competency-based assessment, and weaving AI into content and activities.
02
Workshop 02
Innovations for a Healthier Life
An interactive workshop on the patient journey, health innovation, digital follow-up, mental health, and redesigning healthcare services.
03
Workshop 03
Smart Sport and the Performance Engine
An applied camp covering wearables, performance analysis, AI, motivational game design, and digital coaching.
04
Workshop 04
The Future of Tourism and Visitor Experiences
A roundtable bringing together tourism, hospitality, aviation, culture, technology, and entrepreneurship to shape shared initiatives.
05
Workshop 05
AI, Your Creative Partner
A hands-on course on prompt craft, idea generation, content design, data analysis, and building digital assistants under responsible-use guardrails.
06
Workshop 06
From Problem to Venture
An intensive workshop covering customer-need analysis, value proposition, prototype building, idea testing, and preparing the investor pitch.
07
Workshop 07
Build Green Solutions
An applied lab in the circular economy, sustainable design, green innovation, and measuring environmental and social impact.
08
Workshop 08
The Innovative Employee
A short, energetic session with challenges and exercises to generate ideas, analyse workplace situations, and design improvement initiatives.
09
Workshop 09
Redesigning Daily Life
An applied workshop using design thinking and behavioural innovation to reorganise routines, find digital balance, and build lasting habits.
Swipe / → for next
The library
Training topics
The heart of the Academy. Browse by track, filter to your level, and learn one course at a time.
Track
Level
100 courses
BeginnerExpandGenerative AI for the Modern Workplace
Turn everyday AI tools into reliable working habits, without the hype.
IntermediateExpandPrompt Engineering and AI Agents for Business
Move from lucky prompts to repeatable systems that survive handover.
BeginnerExpandArtificial Intelligence for Executives and Board Members
Strategic literacy for people who approve budgets, not people who write prompts.
AdvancedExpandApplied Machine Learning and Predictive Models
Build models that survive contact with production, not just with the test set.
IntermediateExpandArtificial Intelligence for Government Services
Applied AI for public entities, mapped to national digital agendas.
IntermediateExpandCertified AI Practitioner
The flagship certificate program. Assessed, capstone-based, credential-bearing.
IntermediateExpandAI for Human Resources and Talent Management
AI across the employee lifecycle, with the legal and fairness guardrails attached.
IntermediateExpandAI for Finance and Financial Planning
Forecasting, variance analysis and reporting, accelerated but still auditable.
AdvancedExpandBuilding AI Assistants on Your Own Documents
Retrieval-augmented assistants grounded in your policies, not the open internet.
AdvancedExpandArabic AI: Language Models, Limits and Localization
Where models break in Arabic, and what to do about it.
IntermediateExpandPower BI: From Raw Data to Executive Decision
The full path from a messy export to a dashboard leadership actually opens.
BeginnerExpandData Literacy for Non-Technical Staff
Read a report critically and write a recommendation the numbers support.
01 / 100 · Training topics
AI & Generative AI
Generative AI for the Modern Workplace
For staff who use AI occasionally and inconsistently. By the end they have one workflow they actually trust and use daily.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — How language models work without the mathematics, what they are good at, and why they hallucinate
- Day 02 — Drafting, summarizing and extracting structured data from the participant's own documents
- Day 03 — Bilingual work, where AI fails in Arabic, and translation quality control
- Day 04 — Confidentiality rules, what never goes into a public model, and departmental usage policy
- Day 05 — Each participant builds and presents a personal workflow with 30-day follow-up commitments
AI & Generative AI
Prompt Engineering and AI Agents for Business
For analysts and specialists who already use AI daily and keep getting inconsistent results. Focus is on structure, evaluation and automation.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Prompt architecture: role, context, constraints, output format, and structured JSON and table outputs
- Day 02 — Few-shot patterns, chain of thought, prompt chaining, and building a versioned team prompt library
- Day 03 — Document grounding and retrieval, long context handling, and systematic prompt evaluation
- Day 04 — What an agent actually is, tool use, human-in-the-loop checkpoints, and cost and risk control
- Day 05 — Each team ships one working agent workflow against a real process and defends the design
AI & Generative AI
Artificial Intelligence for Executives and Board Members
For C-suite, board members and undersecretaries. No tools, no hands-on. Judgement, exposure and roadmap.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — What changed, why now, and how to separate vendor claims from operational reality
- Day 02 — Where AI creates value versus where it burns budget, with GCC peer institution benchmarks
- Day 03 — Build versus buy versus partner, data readiness assessment, and honest ROI framing
- Day 04 — Regulatory exposure, workforce impact, and communicating change without triggering staff panic
- Day 05 — Drafting a twelve-month AI roadmap for the entity, presented to and critiqued by the group
AI & Generative AI
Applied Machine Learning and Predictive Models
For technical staff and analysts with a working knowledge of Python. Heavy hands-on, minimal theory beyond what the code requires.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — The modelling lifecycle, data splitting, overfitting, and evaluation metrics that matter to the business
- Day 02 — Regression and forecasting, time series basics, and interpreting coefficients for non-technical stakeholders
- Day 03 — Classification, tree ensembles, gradient boosting, class imbalance and threshold selection
- Day 04 — Feature pipelines, drift detection, retraining schedules, and when a model should not ship
- Day 05 — Teams build an end-to-end model on a sector dataset and present the business recommendation
AI & Generative AI
Artificial Intelligence for Government Services
For public sector service owners and digital teams. Built around government workflows, procurement reality and accountability requirements.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Public sector AI landscape, GCC government programs, and alignment with national digital agendas
- Day 02 — Arabic document processing and OCR, correspondence automation, and service request triage
- Day 03 — Internal knowledge assistants for policy and procedure, and contract and procurement review
- Day 04 — Data residency, sovereignty, accountability, citizen appeal rights and vendor due diligence
- Day 05 — Pilot design, service improvement measurement, and a departmental AI opportunity map for leadership
AI & Generative AI
Certified AI Practitioner
For managers and specialists who need a defensible credential. Continuous assessment plus a final capstone presented to a panel.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — AI fundamentals and capability mapping across the participant's own organization
- Day 02 — Prompt engineering and applied tooling, hands-on across core business functions
- Day 03 — AI-driven decision making, data quality prerequisites, and honest productivity measurement
- Day 04 — Governance, ethics, regulation, change management and adoption planning
- Day 05 — Assessed capstone, roadmap presentation to panel, and certification
AI & Generative AI
AI for Human Resources and Talent Management
For HR business partners, recruiters and L&D teams. Every use case comes paired with its discrimination and privacy risk.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — The HR AI landscape, where it genuinely helps, and where it creates legal exposure
- Day 02 — Job descriptions, screening, interview design and candidate communication with AI assistance
- Day 03 — Learning needs analysis, personalised development paths and internal knowledge assistants
- Day 04 — Bias in screening tools, adverse impact testing, candidate privacy and disclosure obligations
- Day 05 — Building an HR AI policy and a prioritised twelve-month adoption plan for the function
AI & Generative AI
AI for Finance and Financial Planning
For FP&A, finance business partners and controllers. Emphasis on verification, since finance output that cannot be traced is worthless.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Finance AI use cases, the auditability problem, and what must never be delegated to a model
- Day 02 — Budget narrative drafting, variance commentary, and management reporting acceleration
- Day 03 — Forecasting support, scenario modelling and reconciliation assistance with source traceability
- Day 04 — Contract and invoice review, anomaly detection, and controls around AI-assisted finance output
- Day 05 — Rebuilding one live reporting cycle with AI in the loop and documenting the control points
AI & Generative AI
Building AI Assistants on Your Own Documents
For technical staff who need an assistant that answers from institutional documents. Covers ingestion, retrieval quality and evaluation.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Retrieval architecture, embeddings, vector stores and why naive chunking fails on policy documents
- Day 02 — Ingestion pipelines for PDFs, scanned Arabic documents, spreadsheets and internal systems
- Day 03 — Retrieval quality, reranking, citation grounding, and forcing the model to admit ignorance
- Day 04 — Access control, sensitive document handling, logging, and evaluation harnesses for accuracy
- Day 05 — Each team deploys a working assistant on a real document set and runs an evaluation suite
AI & Generative AI
Arabic AI: Language Models, Limits and Localization
For teams deploying AI into Arabic-language operations. Diagnostic and practical, not celebratory.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — How tokenization and training data distribution disadvantage Arabic, and what that costs in practice
- Day 02 — Dialect versus Modern Standard Arabic, diacritics, named entities and the failure patterns to expect
- Day 03 — Arabic OCR and handwriting, document layout, RTL rendering and text extraction quality
- Day 04 — Evaluating Arabic output properly, building test sets, and comparing available models honestly
- Day 05 — Localization strategy for an Arabic-language service, with a documented quality assurance process
Data & Analytics
Power BI: From Raw Data to Executive Decision
For analysts, finance and operations staff. Hands-on from hour one, ending with a published and secured report.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Connecting sources, Power Query transformations, cleaning messy exports and refresh strategy
- Day 02 — Star schema modelling, fact and dimension tables, relationships and the mistakes that break reports later
- Day 03 — DAX that matters: measures versus columns, filter context, CALCULATE and time intelligence
- Day 04 — Report design, visual selection, bookmarks, drill-through and row-level security
- Day 05 — Publishing, workspaces, gateways, refresh scheduling, and a working dashboard delivered live
Data & Analytics
Data Literacy for Non-Technical Staff
For staff who receive data but never produce it. The goal is scepticism plus the ability to argue with evidence.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Types of data, what an average hides, sample size, and why most reported percentages mislead
- Day 02 — Correlation versus causation, confounders, and spotting a bad statistic inside a real report
- Day 03 — How charts deceive: truncated axes, cherry-picked ranges, misleading scales and dual axes
- Day 04 — Asking answerable questions, basic spreadsheet analysis, and choosing the right chart
- Day 05 — Writing a one-page data-backed recommendation and defending it against challenge
Data & Analytics
Certificate in Data Science
For technical and semi-technical staff moving into analytical roles. Python throughout, with a graded capstone.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — The data science lifecycle and Python foundations for analysis
- Day 02 — Data wrangling, cleaning, exploratory analysis and visualization
- Day 03 — Statistical foundations, sampling, hypothesis testing and confidence intervals
- Day 04 — Predictive modelling, evaluation, and interpreting results without overclaiming
- Day 05 — Capstone project, executive presentation and assessment
Data & Analytics
Data Storytelling and Executive Dashboards
For analysts, PMO and strategy teams whose work is technically correct and routinely ignored. Live critique of participants' own reports.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Audience analysis, the one-sentence takeaway, and structuring an analytical argument
- Day 02 — Deciding what to leave out, chart selection, and pre-attentive attributes that guide the eye
- Day 03 — Dashboard layout, hierarchy, colour and typography discipline, annotation and labelling
- Day 04 — Designing for the medium: screen, mobile, print and the five-minute executive briefing
- Day 05 — Live critique clinic on participants' real reports, rebuilt and re-presented
Data & Analytics
Data Governance, Quality and Management
For data owners, IT, compliance and PMO. Ends with a governance charter and a twelve-month roadmap.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Governance frameworks, stewardship roles, ownership models and maturity assessment
- Day 02 — Data quality dimensions, profiling, cleansing rules and master data management
- Day 03 — Metadata, data catalogs, lineage tracking and impact analysis
- Day 04 — Classification, sensitivity, retention, access control and regulatory alignment
- Day 05 — Governance KPIs, operating rhythm, and building the twelve-month governance roadmap
Data & Analytics
Advanced Excel for Analysis and Modelling
For finance and operations staff. Most organizations do not have a tooling problem, they have an Excel skill problem.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Lookup and reference mastery, dynamic arrays, and structured tables
- Day 02 — Power Query for repeatable cleaning, and Power Pivot with a proper data model
- Day 03 — Financial and statistical functions, scenario analysis, goal seek and solver
- Day 04 — Model structure, auditability, error trapping, documentation and version discipline
- Day 05 — Building a complete working model from a raw dataset, reviewed against a model audit checklist
Data & Analytics
SQL for Business Analysts
For analysts who currently receive exports and want to query directly. No prior programming required.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Relational database concepts, SELECT, filtering, sorting and the shape of a result set
- Day 02 — Joins in all their forms, and the joins that silently duplicate your rows
- Day 03 — Aggregation, grouping, HAVING, and window functions for ranking and running totals
- Day 04 — Subqueries, CTEs, date handling, and structuring a readable query someone else can maintain
- Day 05 — Query performance basics, and building a full analytical query set against a live schema
Data & Analytics
KPI Design and Performance Dashboards
For PMO, strategy and department heads. Half the value is deleting the metrics that are currently reported for no reason.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What makes a KPI valid, lagging versus leading, and the metric gaming problem
- Day 02 — Cascading from strategy to department to individual without losing meaning
- Day 03 — Target setting, baselines, thresholds and handling metrics with no historical data
- Day 04 — Dashboard design for accountability, review meeting structure and escalation triggers
- Day 05 — Rebuilding the participant's own scorecard, cutting the dead metrics and defending what remains
Data & Analytics
Python for Data Analysis
For analysts moving beyond Excel. Assumes comfort with logic and formulas, assumes no programming background.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Python fundamentals for analysis, environments, notebooks and reading data in
- Day 02 — Pandas: selection, filtering, grouping, merging, reshaping and handling missing data
- Day 03 — Visualization with matplotlib and seaborn, and building publication-quality figures
- Day 04 — Automating recurring analysis, scripting reports, and structuring reproducible work
- Day 05 — End-to-end analysis project on a real dataset, delivered as a documented notebook
Data & Analytics
Building a Data Strategy for Your Entity
For CIOs, data leads and transformation offices. Produces a costed, sequenced strategy document, not a vision statement.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Current state assessment: sources, silos, quality, capability and existing spend
- Day 02 — Business-driven use case identification and prioritisation against feasibility
- Day 03 — Architecture choices, platform selection, build versus buy, and avoiding vendor lock-in
- Day 04 — Operating model, roles, funding, governance and capability building plan
- Day 05 — Assembling and presenting a costed, sequenced three-year data strategy
Cybersecurity
Cybersecurity Awareness for All Employees
For the entire workforce. Designed to be repeated annually across departments with refreshed regional case material.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — The real threat landscape, regional case examples, and why ordinary staff are the target
- Day 02 — Phishing, spear-phishing and business email compromise, with a live simulated exercise
- Day 03 — Passwords, multi-factor authentication, device hygiene and safe remote working
- Day 04 — Data classification, safe handling, physical security and social media exposure
- Day 05 — Incident reporting, what to do in the first ten minutes, and a department response drill
Cybersecurity
The Human Firewall: Social Engineering and Phishing Defense
For finance, HR, procurement and executive assistants. Includes a live red team exercise run against participants during the week.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Attacker psychology: pretexting, authority, urgency, reciprocity and manufactured trust
- Day 02 — Open source intelligence gathering against the participants' own organization
- Day 03 — Vishing, smishing, AI-generated phishing and deepfake voice fraud
- Day 04 — Verification protocols, payment fraud controls and escalation paths that work under pressure
- Day 05 — Live red team exercise, debrief, and department-level playbooks written by participants
Cybersecurity
Cyber Risk for Managers and Board Members
For leadership with accountability but no technical background. Ends in a tabletop breach simulation with live media pressure.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — The threat landscape translated into business risk, without acronyms
- Day 02 — Quantifying cyber risk, appetite setting, and prioritising a finite security budget
- Day 03 — Regulatory exposure in the GCC, disclosure duties, cyber insurance and third-party risk
- Day 04 — Reading a security report critically, and the ten questions to put to your CISO
- Day 05 — Tabletop breach simulation with executive communications and disclosure decisions under pressure
Cybersecurity
Securing AI Systems and the AI Threat Landscape
For security teams, IT and AI project owners. Covers both defending AI systems and defending against AI-enabled attacks.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — The AI attack surface: prompt injection, jailbreaks, data poisoning and model extraction
- Day 02 — Insecure output handling, excessive agency, and the OWASP top risks for LLM applications
- Day 03 — Defending deployments: input and output filtering, least-privilege tool access, sandboxing agents
- Day 04 — Logging, monitoring, and red teaming your own AI systems with structured test cases
- Day 05 — AI on the attacker side, detection strategies, and incident response for AI-enabled attacks
Cybersecurity
Incident Response and Business Continuity
For IT, risk, operations and continuity officers. The final day is a full crisis exercise with executive briefings.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — IR team structure, playbooks, asset inventory, detection capability and legal notification duties
- Day 02 — Triage, severity classification, evidence preservation, containment and eradication
- Day 03 — Business impact analysis, recovery objectives, backup strategy and alternate operations
- Day 04 — Supplier failover, communications during an incident, and stakeholder management
- Day 05 — Full crisis simulation, executive briefing, post-incident review and improvement plan
Cybersecurity
Deepfakes, Identity Fraud and Executive Impersonation
For finance, executive support, communications and security. Practical detection and control design, with live synthetic media demonstrations.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — How synthetic voice and video are produced, what they cost, and current quality thresholds
- Day 02 — Documented real-world cases of executive impersonation fraud and how each one succeeded
- Day 03 — Detection: technical indicators, behavioural signals, and why detection alone will fail you
- Day 04 — Control design: out-of-band verification, callback protocols and payment authorisation redesign
- Day 05 — Simulated impersonation attempt against participants, followed by control redesign workshop
Cybersecurity
Cloud Security Fundamentals
For IT and infrastructure staff moving workloads to cloud. Platform-agnostic with hands-on labs.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Cloud service models, the shared responsibility model, and where accountability actually sits
- Day 02 — Identity and access management, least privilege, roles, and credential lifecycle
- Day 03 — Network security, segmentation, encryption in transit and at rest, and key management
- Day 04 — Configuration management, common misconfigurations, posture management and monitoring
- Day 05 — Compliance, data residency for GCC entities, and a security review of a live configuration
Cybersecurity
Secure Remote and Hybrid Working
For all staff working outside the office. Short, practical and immediately actionable.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Why the office perimeter no longer protects you, and where the new exposure sits
- Day 02 — Home and public networks, VPN use, and the risks of shared and personal devices
- Day 03 — Document handling outside the office, printing, screens, and physical exposure in public spaces
- Day 04 — Collaboration tools, file sharing, external guests and accidental oversharing
- Day 05 — Building a personal secure working setup, checked against a compliance checklist
Cybersecurity
Third Party and Supply Chain Cyber Risk
For procurement, vendor management, risk and IT. Produces a working assessment framework and contract clause set.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Supply chain attack patterns and documented cases across the region
- Day 02 — Vendor risk classification, tiering, and proportionate due diligence
- Day 03 — Security assessment questionnaires, evidence review and certification claims
- Day 04 — Contractual controls: security clauses, audit rights, incident notification and exit provisions
- Day 05 — Ongoing monitoring, reassessment cycles, and building the vendor risk register
Cybersecurity
Building a Security Awareness Program That Works
For security and L&D teams who run awareness training and know it is not working. Focus is measurement and programme design.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Why annual awareness training fails, and what behaviour change actually requires
- Day 02 — Audience segmentation, role-based risk profiling and targeted content design
- Day 03 — Phishing simulation programme design, difficulty calibration and avoiding a blame culture
- Day 04 — Measurement: behavioural metrics, reporting rates, and what not to measure
- Day 05 — Building a full twelve-month awareness programme with a measurement framework
AI Governance
AI Governance and Responsible AI Implementation
For compliance, risk, legal and IT leadership. Produces a governance charter for the participant's own entity.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Harms taxonomy, bias, transparency, accountability, and the international regulatory map
- Day 02 — Frameworks compared: NIST AI RMF, ISO/IEC 42001, OECD principles, and choosing one
- Day 03 — Risk classification of AI use cases, model documentation, data provenance and human oversight design
- Day 04 — Testing and validation, vendor due diligence, and procurement clauses for AI systems
- Day 05 — AI inventory and registry, review boards, incident handling, and drafting the governance charter
AI Governance
ISO/IEC 42001 AI Management System Foundations
For quality, compliance and IT governance functions. Ends with a mock internal audit against the standard.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Standard structure, scope, context, leadership requirements and the Annex A controls
- Day 02 — Relationship to ISO 27001 and 9001, and integrating rather than duplicating management systems
- Day 03 — Gap analysis, AI policy, roles and responsibilities, and risk and impact assessment
- Day 04 — Documented information, operational planning and control, and evidence expectations
- Day 05 — Internal audit, nonconformity handling, management review, and a mock audit exercise
AI Governance
Data Privacy and Protection in the GCC
For legal, compliance, HR and IT. Produces a compliance self-assessment and remediation roadmap.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Qatar PDPPL, Saudi PDPL, UAE frameworks and GDPR extraterritorial reach, compared side by side
- Day 02 — Lawful basis, consent mechanics, data subject rights and handling requests within deadline
- Day 03 — Records of processing, impact assessments, cross-border transfer and retention schedules
- Day 04 — Breach notification duties, penalties, processor contracts and vendor obligations
- Day 05 — Privacy by design, compliance self-assessment against the applicable law, and remediation roadmap
AI Governance
AI Compliance and Audit for Regulated Sectors
For internal audit and compliance in banking, healthcare and government. Ends with a mock audit of a live use case.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Sector supervisory expectations and emerging AI-specific regulatory guidance
- Day 02 — Audit scoping for AI systems, evidence types, and what documentation should exist
- Day 03 — Testing model behaviour, performance validation, and bias and fairness testing methods
- Day 04 — Third-party and vendor model assurance where you cannot see inside the system
- Day 05 — Reporting findings, remediation tracking, continuous monitoring, and a mock audit exercise
AI Governance
Bias, Fairness and Explainability in AI Systems
For data scientists, model owners and technical auditors. Assumes Python familiarity.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Where bias enters: data collection, labelling, proxy variables and feedback loops
- Day 02 — Fairness definitions, why they conflict mathematically, and choosing one defensibly
- Day 03 — Measuring disparate impact, subgroup performance analysis and threshold effects
- Day 04 — Explainability methods, their limits, and what a stakeholder-facing explanation must contain
- Day 05 — Full fairness audit of a model, documented as a report suitable for a regulator
AI Governance
AI Procurement and Vendor Due Diligence
For procurement, legal and technology buyers. Produces an assessment framework and a clause library.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What makes AI procurement different, and where standard IT procurement fails
- Day 02 — Requirements definition, evaluating vendor claims, and running a meaningful proof of concept
- Day 03 — Due diligence: training data provenance, model documentation, security and subprocessors
- Day 04 — Contract terms: liability, IP, data use rights, performance warranties and exit
- Day 05 — Building an AI procurement framework and clause library for the organization
AI Governance
Building an AI Policy for Your Organization
For HR, legal, IT and department heads. Working session format. The deliverable is the policy itself.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — What an AI policy must cover, and the failure modes of policies that are too broad or too narrow
- Day 02 — Permitted and prohibited use, data classification rules and tool approval processes
- Day 03 — Disclosure requirements, human review obligations and accountability for AI-assisted output
- Day 04 — Drafting workshop: participants write their policy against a structured template
- Day 05 — Peer review, stakeholder objection handling, rollout and communications plan
AI Governance
The EU AI Act and Its Reach into the Gulf
For legal, compliance and strategy teams. Assessment-focused: does this apply to you, and what follows if it does.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Structure of the Act, risk tiers, prohibited practices and the obligations attached to each tier
- Day 02 — Extraterritorial scope, and the specific circumstances under which a Gulf entity is captured
- Day 03 — Provider versus deployer obligations, general purpose model rules and documentation duties
- Day 04 — Timelines, enforcement, penalties, and the interaction with GCC national frameworks
- Day 05 — Applicability assessment for the participant's own entity, with a compliance gap plan
AI Governance
AI Risk Assessment and Impact Assessment Workshop
For risk, compliance and project teams. Bring live use cases. Leave with completed and reviewed assessments.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Assessment methodologies compared, and scoping the unit of assessment correctly
- Day 02 — Identifying affected groups, potential harms, severity and likelihood scoring
- Day 03 — Control identification, residual risk, and the threshold for escalation or rejection
- Day 04 — Assessment workshop on participants' own live use cases, facilitated
- Day 05 — Peer review, sign-off process, registry integration and reassessment triggers
AI Governance
Ethics of Automated Decision Making in Public Service
For public sector policy, legal and service teams. Deliberative rather than technical, grounded in real case material.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Automated decision making in public administration, and documented failures internationally
- Day 02 — Legitimacy, proportionality, and the difference between assisting and replacing a decision maker
- Day 03 — Transparency to citizens, meaningful explanation, and the right to challenge an outcome
- Day 04 — Redress mechanisms, human review design, and accountability when a system errs
- Day 05 — Applying an ethical review framework to a real proposed service, with a recommendation to leadership
Digital Transformation
Leading Digital Transformation
For directors, transformation offices and PMO. Ends with a roadmap presented and challenged.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What transformation actually means, maturity assessment, and why most programmes fail
- Day 02 — Target operating model, use case prioritisation and business case construction
- Day 03 — Sequencing, dependencies, governance structures and agile delivery inside a hierarchy
- Day 04 — Vendor management, platform and data foundations, and avoiding the integration trap
- Day 05 — Culture and resistance, capability building, benefits realisation and roadmap presentation
Digital Transformation
Institutional Creativity and Innovation
For all levels, strong public sector fit. Ends with team pitches to a management panel.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Why institutions stop innovating, types of innovation, and innovation versus improvement
- Day 02 — Psychological safety, and idea generation techniques that work where seniority dominates the room
- Day 03 — Problem framing, SCAMPER, lateral thinking and challenge sessions on real institutional problems
- Day 04 — Idea screening, scoring, cheap prototyping and building the internal pitch
- Day 05 — Securing sponsorship, innovation KPIs, and team pitches to a management panel
Digital Transformation
Design Thinking and Service Innovation
For service owners, CX and government service teams. Project-based throughout.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — User research methods, interview technique and gathering evidence rather than opinion
- Day 02 — Journey mapping, pain point identification and writing a sharp problem statement
- Day 03 — Divergent ideation, concept selection and low-fidelity prototyping
- Day 04 — Service blueprinting, backstage processes and identifying what must change internally
- Day 05 — Usability testing, iteration, and handover of a tested service redesign to delivery
Digital Transformation
Process Automation and Agentic Workflows
For operations, shared services, finance and HR. Each team automates one real process during the week.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Process discovery and mapping, and scoring automation candidates on effort versus impact
- Day 02 — The automation myths that waste budget, and processes that should be redesigned not automated
- Day 03 — Building: no-code and low-code tools, document workflows, approvals and system connections
- Day 04 — Adding AI steps inside automated flows, and where a human checkpoint is mandatory
- Day 05 — Exception handling, monitoring, ownership and ROI measurement, with a live automation delivered
Digital Transformation
Smart Government and Digital Service Design
For public sector service and policy teams. Includes Mada accessibility and Arabic RTL requirements.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Smart government models, international benchmarks and regional programmes
- Day 02 — Life-event based service design, digital identity and cross-entity interoperability
- Day 03 — Channel strategy, accessibility and inclusion requirements, and bilingual service design
- Day 04 — Procurement realities, data sharing agreements between entities and platform constraints
- Day 05 — Adoption campaigns, satisfaction and efficiency metrics, and a service roadmap presentation
Digital Transformation
Digital Maturity Assessment and Roadmapping
For strategy, IT leadership and transformation offices. Produces a scored assessment and sequenced roadmap.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Maturity models compared, and selecting dimensions that reflect the entity's actual mandate
- Day 02 — Evidence gathering, stakeholder interviews, and scoring without institutional flattery
- Day 03 — Benchmarking against peers, gap analysis and prioritisation criteria
- Day 04 — Roadmap construction, sequencing, dependencies, funding and capability requirements
- Day 05 — Assembling the assessment report and presenting the roadmap to a simulated executive committee
Digital Transformation
Innovation Labs: Setting Up and Running Them
For entities establishing or rescuing an innovation function. Heavy emphasis on the transition from lab to operations.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Lab models, mandates, funding structures and why most innovation labs quietly die
- Day 02 — Physical and operating setup, team composition, and the relationship to core business units
- Day 03 — Intake, pipeline management, stage gates and killing projects early without damaging morale
- Day 04 — The handover problem: moving a validated concept into operational ownership
- Day 05 — Metrics, governance, executive reporting, and designing the lab's first ninety days
Digital Transformation
Business Process Reengineering
For operations, quality and transformation teams. Rebuild one real end-to-end process and prove the gain with numbers.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Process discovery, mapping the real not the documented flow, and measuring baseline cost, time and handoffs
- Day 02 — Root-cause analysis, waste identification, and challenging every step's reason to exist
- Day 03 — Redesign from the outcome backward, removing handoffs, approvals and rework loops
- Day 04 — Technology and automation as enablers not the starting point, and change impact assessment
- Day 05 — Rebuilt process presented with before-and-after metrics and an implementation and adoption plan
Digital Transformation
Emerging Technology Scanning for Strategy Teams
For strategy, innovation and PMO teams. Build a horizon-scanning practice that survives the hype cycle.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Horizon scanning frameworks, signal sources, and telling a genuine trend from a passing fad
- Day 02 — Assessing a technology's maturity, adoption curve and realistic time to institutional value
- Day 03 — Mapping emerging technology to the entity's actual mandate and operational pain points
- Day 04 — Structured evaluation, proof-of-concept design, and stage-gated investment decisions
- Day 05 — Building a running technology radar and briefing leadership on two prioritised opportunities
Digital Transformation
From Pilot to Scale: Why Digital Projects Stall
For transformation leads and sponsors tired of pilots that never scale. Diagnostic and remedial throughout.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Why pilots succeed and scaling fails: the pilot paradox and the missing operating model
- Day 02 — Funding, ownership and the handover from a project team to business-as-usual
- Day 03 — Data, integration and process debt that a pilot hides and scale immediately exposes
- Day 04 — Change fatigue, adoption at scale, and the support structures a real rollout needs
- Day 05 — A scale-readiness assessment of a real pilot and a costed path to production
Leadership
The AI-Ready Leader
For managers whose teams are adopting AI faster than the organization can govern it. Practical leadership, not technical depth.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What AI changes about how work gets done, and the leader's role in separating value from hype
- Day 02 — Redesigning team workflows around AI, and deciding what to automate versus what to protect
- Day 03 — Setting usage norms, confidentiality rules and quality standards the team will actually follow
- Day 04 — Managing workforce anxiety, reskilling conversations and fair expectations on productivity
- Day 05 — Each leader builds a ninety-day AI adoption plan for their own team and defends it
Leadership
Strategic Thinking and Planning
For managers and department heads who own objectives but struggle to translate them into execution.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Strategy versus planning versus goals, and diagnosing the real problem before setting direction
- Day 02 — Environmental scanning, competitive and stakeholder analysis, and reading weak signals
- Day 03 — Setting priorities, making trade-offs, and saying no to good ideas that do not fit
- Day 04 — Translating strategy into objectives, initiatives, owners, milestones and measures
- Day 05 — Each participant builds and pressure-tests a one-page strategy for their own unit
Leadership
The Emerging Manager
For new and soon-to-be managers. The hardest promotion is the first one, and most people get no support with it.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — The shift from individual contributor to manager, and the habits that now work against you
- Day 02 — Setting expectations, delegating without abandoning, and following up without micromanaging
- Day 03 — Giving feedback that changes behaviour, and holding a difficult conversation early
- Day 04 — One-to-ones, motivation, and managing former peers and more experienced staff
- Day 05 — Building a personal management operating rhythm and a thirty-day plan for the team
Leadership
Change Management and Adoption
For project sponsors, PMO and managers rolling out new systems and processes. Structured method plus real resistance handling.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Why change fails, the psychology of resistance, and running a change readiness assessment
- Day 02 — Stakeholder mapping, the coalition of sponsors, and building the case for change
- Day 03 — Communication planning, and addressing the what-does-it-mean-for-me question honestly
- Day 04 — Training, support structures, reinforcement and handling the dip in performance
- Day 05 — Building a change and adoption plan for a real initiative, reviewed by peers
Leadership
Performance Management and OKRs
For managers and HR partners fixing a performance system that feels like paperwork. Practical redesign, not theory.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What performance management is for, and why annual ratings demotivate more than they help
- Day 02 — Writing objectives and key results that are ambitious, measurable and honestly owned
- Day 03 — Continuous check-ins, coaching for performance, and documenting fairly
- Day 04 — Handling underperformance, calibration, and the conversation nobody wants to have
- Day 05 — Redesigning the participant's own review cycle and setting the team's next-quarter OKRs
Leadership
Decision Making Under Uncertainty
For senior managers and executives who own consequential decisions. Structured judgement, bias awareness and process design.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — How decisions go wrong, cognitive biases, and separating a good decision from a good outcome
- Day 02 — Framing the decision, generating real alternatives, and avoiding premature convergence
- Day 03 — Working with probabilities, expected value, base rates and reasoning under ambiguity
- Day 04 — Group decision dynamics, dissent, pre-mortems and decision documentation
- Day 05 — Applying a decision framework to a live high-stakes decision and defending the reasoning
Leadership
Coaching Skills for Managers
For managers who default to giving answers and want their teams to solve more themselves. Heavy practice, real conversations.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Coaching versus mentoring versus managing, and when each is the right mode
- Day 02 — Listening properly, powerful questions, and resisting the urge to jump to solutions
- Day 03 — Structured coaching conversations, goal setting and accountability
- Day 04 — Coaching in the flow of work, feedback, and coaching an underperformer
- Day 05 — Live coaching practice with observed feedback and a personal coaching commitment
Leadership
Leading Multigenerational and Multicultural Teams
For managers of mixed-nationality, mixed-generation teams common across the GCC. Practical and specific, not platitudes.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What actually differs across generations and cultures at work, beyond the stereotypes
- Day 02 — Communication styles, feedback norms, hierarchy expectations and how they collide
- Day 03 — Building shared norms, psychological safety and inclusion across the differences
- Day 04 — Managing conflict rooted in cultural misunderstanding, and adapting your own style
- Day 05 — Building a team charter that works for a specific, real mixed team
Leadership
Delegation, Accountability and Difficult Conversations
For managers overloaded because they cannot let go, and who avoid the hard conversation until it is worse.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Why managers fail to delegate, and matching the task, the person and the level of authority
- Day 02 — Delegating outcomes not tasks, briefing well, and checking in without taking it back
- Day 03 — What accountability really means, and holding it fairly and consistently
- Day 04 — The structure of a difficult conversation, staying calm, and separating the person from the problem
- Day 05 — Practising a real delegation brief and a real difficult conversation, with feedback
Leadership
Executive Leadership Program
For directors and executives. Reflective and demanding, tied to a live organizational challenge each participant brings.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Self-awareness, leadership identity, and the shift from leading a function to leading an organization
- Day 02 — Setting and communicating direction, vision and strategy across a whole entity
- Day 03 — Building and leading a senior team, and managing peers, boards and stakeholders
- Day 04 — Leading culture, change and performance at scale, and the ethics of executive power
- Day 05 — Presenting a leadership plan for a real mandate to a panel, with structured challenge
Communication
AI-Powered Business Writing
For anyone who writes at work. AI as a drafting partner while judgement, accuracy and voice stay with the human.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — The principles of clear business writing that AI cannot replace: structure, purpose and audience
- Day 02 — Drafting emails, memos and summaries with AI, then editing for accuracy and tone
- Day 03 — Longer documents, reports and proposals, and keeping a consistent institutional voice
- Day 04 — Where AI writing goes wrong, fact-checking, confidentiality, and what never to paste in
- Day 05 — Rebuilding the participant's own real documents and setting a personal writing workflow
Communication
Executive Presence and Presentation Skills
For managers and specialists who present to leadership and clients. Practice-heavy, filmed, with direct feedback.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What executive presence is and is not, and diagnosing your own current impact on video
- Day 02 — Structuring a talk: the opening, the through-line, and the one thing they must remember
- Day 03 — Delivery: voice, pace, pause, body language and managing nerves
- Day 04 — Slides that support rather than compete, and handling questions and hostile rooms
- Day 05 — Final filmed presentation with panel feedback and a personal development plan
Communication
Bilingual Corporate Communication, Arabic and English
For communications, PR and executive-support staff working across Arabic and English. Register, nuance and quality control.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Register and tone across Arabic and English, and where a literal translation misleads
- Day 02 — Adapting a message for two audiences, not just translating it word for word
- Day 03 — Using AI translation well, its Arabic failure modes, and the human quality-control step
- Day 04 — Formal correspondence, press material and social content in both languages
- Day 05 — Producing a real bilingual communication set, reviewed for accuracy and register
Communication
Negotiation and Influence
For managers, procurement, and anyone who negotiates internally or externally. Frameworks plus live negotiation practice.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Interests versus positions, preparation, and knowing your walk-away before you sit down
- Day 02 — Creating value before claiming it, and expanding the pie in a real negotiation
- Day 03 — Influence and persuasion without authority, and reading the other side
- Day 04 — Difficult tactics, deadlock, and negotiating across cultures and hierarchies
- Day 05 — Live multi-round negotiation simulation with debrief and personal takeaways
Communication
Institutional Social Media and Content Production with AI
For communications and digital teams. Strategy, production and governance for official social channels.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Institutional social strategy, audience, platform choice and what official accounts are for
- Day 02 — Content planning, calendars, and producing text, image and video assets with AI
- Day 03 — Brand voice, bilingual content, accessibility and quality control on AI-generated material
- Day 04 — Community management, crisis moments, approvals and what must never be automated
- Day 05 — Building a thirty-day content plan and producing a week of assets end to end
Communication
Report and Proposal Writing
For staff who write reports and proposals that stall. Structure, clarity and persuasion, with the reader always in mind.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — The reader's job, the executive summary, and structuring a document for decisions
- Day 02 — Making an argument with evidence, and writing findings and recommendations cleanly
- Day 03 — Proposals: problem, approach, value, and pricing the reader can say yes to
- Day 04 — Visuals, tables, formatting and editing ruthlessly for length and clarity
- Day 05 — Rewriting a real report or proposal and defending the choices in peer review
Communication
Crisis Communication and Media Handling
For communications leads, spokespeople and executives. Ends in a live simulated crisis with media pressure.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Crisis dynamics, the first golden hour, and the cost of silence or a bad first statement
- Day 02 — Holding statements, message discipline, and coordinating across legal, leadership and comms
- Day 03 — Media interview skills, bridging, and staying on message under hostile questioning
- Day 04 — Social media during a crisis, misinformation, and managing the internal audience too
- Day 05 — Full simulated crisis with live media interviews, statements and an after-action review
Communication
Meeting Facilitation and Minute Taking
For anyone who chairs meetings or records them. Practical facilitation and a minute-taking method that survives scrutiny.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Why meetings fail, deciding if a meeting is even needed, and writing a real agenda
- Day 02 — Facilitation: opening, keeping to time, drawing people in and handling dominators
- Day 03 — Reaching and recording decisions, actions and owners without ambiguity
- Day 04 — Minute-taking methods, level of detail, and minutes that hold up months later
- Day 05 — Facilitating and minuting a live meeting, with feedback on both roles
Communication
Storytelling for Leaders
For leaders who need to inspire, align and persuade. The craft of narrative applied to strategy, change and vision.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Why stories move people when data does not, and the anatomy of a story that lands
- Day 02 — Finding the real story inside strategy, change and results
- Day 03 — Structure: the shift, the stakes, the turn, and making the audience the hero
- Day 04 — Delivery, authenticity, and using story in town halls, pitches and hard moments
- Day 05 — Building and telling a leadership story for a real situation, with feedback
Communication
Arabic Official Correspondence and Protocol Writing
For government and corporate staff who draft official Arabic letters and documents. Register, structure and protocol.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — The conventions of formal Arabic correspondence, register, and the common mistakes
- Day 02 — Letter structure, openings, closings, titles and forms of address by rank
- Day 03 — Memos, circulars, official decisions and their required formats
- Day 04 — Protocol, precedence, and the sensitivities of official and diplomatic correspondence
- Day 05 — Drafting a full set of real official documents, reviewed against a protocol checklist
Customer Experience
Service Excellence Fundamentals
For frontline and support staff across any sector. The baseline of consistent, human, competent service.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — What customers actually value, the service-profit chain, and the cost of a bad experience
- Day 02 — The service mindset, ownership, and the difference between policy and judgement
- Day 03 — Communication, listening, managing expectations and the recovery from a mistake
- Day 04 — Handling pressure, difficult moments and staying consistent on a bad day
- Day 05 — Building personal service standards and a team service commitment
Customer Experience
Customer Journey Mapping and Experience Design
For CX, service and operations teams. Map a real journey, find the failure points and redesign one.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Journeys versus touchpoints, and gathering real evidence of the current experience
- Day 02 — Mapping the end-to-end journey, emotions, pain points and the moments that matter
- Day 03 — The root causes behind the pain points, and prioritising by impact and feasibility
- Day 04 — Redesigning a moment, the backstage changes needed, and measuring the improvement
- Day 05 — Presenting a redesigned journey with a costed improvement plan
Customer Experience
Handling Difficult Customers and Complaints
For frontline and contact-centre staff. Practical de-escalation and complaint handling, with realistic role-play.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Why customers get angry, what they actually want, and not taking it personally
- Day 02 — De-escalation: listening, acknowledging, and controlling the conversation calmly
- Day 03 — Problem solving within your authority, and escalating cleanly when you cannot
- Day 04 — Handling abuse, staying safe, and recovering your own composure between cases
- Day 05 — Role-play of hard cases with feedback and a personal de-escalation toolkit
Customer Experience
AI in Customer Service: Chatbots and Beyond
For CX and digital service teams. Where AI helps, where it must hand to a human, and how to keep quality high.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — The AI service landscape, realistic capability, and the experiences customers reject
- Day 02 — Designing bot conversations, intents, fallback and the handover to a human
- Day 03 — Grounding assistants in real policy, bilingual service, and accuracy control
- Day 04 — Measuring quality, containment versus satisfaction, and avoiding the deflection trap
- Day 05 — Designing an AI service flow for a real journey with clear human checkpoints
Customer Experience
Voice of the Customer: Surveys, Analysis and Action
For CX, quality and insight teams. Building a listening system that produces action, not a dashboard nobody reads.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Voice-of-customer channels, survey design, and the questions that produce useless data
- Day 02 — Sampling, bias, and combining structured scores with open-text feedback
- Day 03 — Analysing feedback, theming open text, and separating noise from signal
- Day 04 — Closing the loop, routing insight to owners, and driving change from feedback
- Day 05 — Designing a full voice-of-customer programme with an action and governance model
Customer Experience
Contact Centre Excellence
For contact-centre team leaders and managers. Operations, quality and people, balanced honestly.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Contact-centre metrics, the tension between efficiency and experience, and the gaming risk
- Day 02 — Workforce management, forecasting, scheduling and real-time management
- Day 03 — Quality frameworks, coaching agents, and calibration that agents trust
- Day 04 — Agent wellbeing, attrition, motivation and the cost of a burnt-out team
- Day 05 — Building a balanced centre scorecard and a ninety-day improvement plan
Customer Experience
Service Recovery and Complaint Resolution Systems
For service managers and quality teams. Designing the process, authority and culture that resolve complaints fast and fairly.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — The service recovery paradox, and why most complaint processes make things worse
- Day 02 — Complaint capture, classification, routing and resolution time targets
- Day 03 — Frontline authority to resolve, compensation guidelines and consistency
- Day 04 — Root-cause analysis of complaint themes, and fixing the source not the symptom
- Day 05 — Designing an end-to-end complaint resolution system with governance and metrics
Customer Experience
Measuring Customer Satisfaction: CSAT, NPS and CES
For CX, insight and strategy teams confused by competing satisfaction metrics. Clarity, method and action.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What CSAT, NPS and CES each measure, their strengths, and how each is misused
- Day 02 — Survey timing, sampling, response bias and getting a trustworthy number
- Day 03 — Benchmarking, driver analysis, and linking the score to what actually moves it
- Day 04 — Reporting to leadership, target setting, and avoiding metric obsession
- Day 05 — Designing a satisfaction measurement framework tied to a real improvement loop
Customer Experience
Frontline Service Skills for Government Counters
For government counter and service-centre staff. The specific realities of public service delivery, bilingual and accessible.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — The public service duty, serving every citizen equally, and managing queues and pressure
- Day 02 — Bilingual service, clear communication, and serving people with limited literacy or documentation
- Day 03 — Explaining rules and rejections with respect, and managing frustration at the counter
- Day 04 — Accessibility, serving people of determination, and inclusive service in practice
- Day 05 — Role-play of real counter scenarios with feedback and a service standards commitment
Customer Experience
Designing Accessible and Inclusive Services
For service designers, digital teams and policy owners. Accessibility as a design discipline, meeting Mada and WCAG expectations.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Who gets excluded and how, the business and legal case, and the standards that apply
- Day 02 — Accessible digital services, WCAG, assistive technology and bilingual RTL requirements
- Day 03 — Accessible physical service, plain language, and cognitive and sensory inclusion
- Day 04 — Involving people with disabilities in design, and testing with real users
- Day 05 — Auditing and redesigning a real service against an accessibility standard
Train-the-Trainer
Certified Training and Facilitation
For trainers, subject experts and L&D staff. Design, delivery and assessment, with a filmed teach-back and certification.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — How adults learn, writing learning objectives, and designing backward from the outcome
- Day 02 — Session design, activity selection, and building materials that support learning
- Day 03 — Facilitation skills, managing a room, questioning and handling difficult participants
- Day 04 — Assessment, feedback, and knowing whether learning actually happened
- Day 05 — Filmed teach-back assessed against a competency rubric, and certification
Train-the-Trainer
AI for Instructional Design and Content Development
For instructional designers and trainers. Using AI across the design process while quality stays with the human.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — The instructional design process and where AI genuinely accelerates it
- Day 02 — Generating objectives, outlines, scenarios and assessment items with AI, then editing
- Day 03 — Producing slides, scripts, images and audio, and keeping quality and accuracy control
- Day 04 — Bilingual content, accessibility, and the AI failure modes to catch before publishing
- Day 05 — Building a complete AI-assisted module and reviewing it against a quality checklist
Train-the-Trainer
Measuring Training Impact and ROI
For L&D leaders under pressure to justify budget. Evaluation beyond happy sheets, up to business impact and ROI.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — The evaluation levels, why most training stops at reaction, and what leadership actually wants
- Day 02 — Measuring learning and behaviour change, and isolating training's effect
- Day 03 — Linking training to business results, and the honest limits of ROI claims
- Day 04 — Designing evaluation into a programme from the start, and data collection that works
- Day 05 — Building an impact measurement plan for a real programme and its executive report
Train-the-Trainer
Training Needs Analysis
For L&D and HR staff who receive training requests and need to interrogate them. Diagnosis before prescription.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Why most training requests solve the wrong problem, and performance versus training gaps
- Day 02 — Data sources, stakeholder interviews and identifying the real capability gap
- Day 03 — Prioritising needs, and deciding when training is not the answer
- Day 04 — Translating a need into learning objectives and the right delivery approach
- Day 05 — Conducting a real needs analysis and presenting a defensible training recommendation
Train-the-Trainer
Virtual and Hybrid Facilitation Skills
For trainers and facilitators moving online. Engagement, technology and the specific challenges of the hybrid room.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Why virtual facilitation is harder, attention, and designing for the screen not the room
- Day 02 — Tools, breakouts, polls and interaction that keeps people present
- Day 03 — The hybrid challenge: giving remote and in-room participants an equal experience
- Day 04 — Managing technology failure, energy, and reading engagement without body language
- Day 05 — Facilitating a live virtual session assessed with feedback
Train-the-Trainer
Designing Bilingual Training Materials
For instructional designers producing bilingual content. Register, layout, RTL and cultural adaptation, not just translation.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Bilingual learning design, and why translated materials often fail Arabic learners
- Day 02 — Adapting examples, scenarios and assessment for two languages and cultures
- Day 03 — Layout, RTL, typography and accessibility across both languages
- Day 04 — Translation quality control, AI assistance, and the review process that protects register
- Day 05 — Producing a bilingual module and reviewing it against a bilingual quality checklist
Train-the-Trainer
Coaching and Mentoring Program Design
For HR and L&D designing internal coaching or mentoring schemes. Structure, matching, governance and measurement.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Coaching versus mentoring, when each fits, and why informal schemes fade
- Day 02 — Programme design, matching, onboarding coaches and mentors, and setting expectations
- Day 03 — Skills for internal coaches and mentors, and safeguarding the relationship
- Day 04 — Governance, confidentiality, supervision and handling relationships that fail
- Day 05 — Designing a complete programme with a measurement and sustainability plan
Train-the-Trainer
Building a Competency Framework
For HR and L&D leaders. Designing a usable competency framework, not a document that sits unused on a shared drive.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — What a competency framework is for, and why most are too complex to use
- Day 02 — Identifying competencies, behavioural indicators and proficiency levels
- Day 03 — Mapping competencies to roles, and connecting to recruitment and development
- Day 04 — Assessment against the framework, calibration and avoiding subjectivity
- Day 05 — Building a working framework for a real job family and an implementation plan
Train-the-Trainer
E-Learning Development and Authoring Tools
For L&D staff building digital courses. Instructional design for self-paced learning plus hands-on authoring.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Designing for self-paced learning, and why most e-learning is abandoned halfway
- Day 02 — Storyboarding, interaction design and chunking content for the screen
- Day 03 — Hands-on authoring, media, and building an interactive module
- Day 04 — Assessment, tracking, SCORM and publishing to the learning platform
- Day 05 — Building and publishing a complete e-learning module reviewed against a quality standard
Train-the-Trainer
Managing the Annual Training Plan and Budget
For L&D managers who own the annual plan. Needs-driven planning, budgeting, vendor management and measurement.
5 daysDuration
Bilingual EN & ARDelivered as
AdvancedLevel
The five days
- Day 01 — Building an annual plan from real needs, strategy and workforce priorities
- Day 02 — Budgeting, cost models, build versus buy, and making the case for investment
- Day 03 — Vendor selection, managing external providers and quality assurance
- Day 04 — Scheduling, logistics, learning platforms and tracking completion and impact
- Day 05 — Assembling a full annual training plan and budget and presenting it to leadership
Human Skills
AI for Personal Productivity
For any employee who wants to work smarter. Personal, practical, and focused on habits that stick.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Where your time actually goes, and the tasks AI can genuinely take off your plate
- Day 02 — Email, notes, summaries and scheduling with AI, done safely and accurately
- Day 03 — Research, drafting and thinking partners, and checking what AI gives you
- Day 04 — Building personal automations and templates for recurring work
- Day 05 — Designing a personal productivity system and a thirty-day habit plan
Human Skills
Resilience and Managing Change Fatigue
For staff worn out by continuous change. Practical resilience, not positive-thinking slogans.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — What resilience actually is, the stress response, and recognising your own warning signs
- Day 02 — Change fatigue, control versus concern, and protecting your energy through uncertainty
- Day 03 — Habits that build resilience: recovery, boundaries, sleep and attention
- Day 04 — Reframing, self-talk, and the support networks that hold you up
- Day 05 — Building a personal resilience plan for a real ongoing pressure
Human Skills
Time and Priority Management
For anyone overwhelmed by a full inbox and a longer to-do list. Prioritisation, focus and realistic planning.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — Where time is lost, urgent versus important, and the myth of multitasking
- Day 02 — Prioritisation methods, saying no, and protecting time for deep work
- Day 03 — Planning the day and week realistically, and managing interruptions and meetings
- Day 04 — Managing email, attention and digital distraction
- Day 05 — Building a personal time-management system that fits your real job
Human Skills
Emotional Intelligence at Work
For anyone whose effectiveness depends on other people. Self-awareness, regulation and empathy, applied at work.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What emotional intelligence is, why it predicts success, and honest self-assessment
- Day 02 — Self-awareness, recognising your triggers, and managing your own reactions
- Day 03 — Empathy, reading others, and adapting your approach to different people
- Day 04 — Managing relationships, conflict and difficult emotions in the room
- Day 05 — Building a personal development plan against a real relationship challenge
Human Skills
Critical Thinking and Problem Solving
For staff at any level who want sharper reasoning. Logic, bias awareness and structured problem solving.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — What critical thinking is, cognitive biases, and questioning your own assumptions
- Day 02 — Defining the real problem, weighing evidence, and separating fact from inference
- Day 03 — Structured problem solving, root cause, and generating real options
- Day 04 — Evaluating arguments, spotting fallacies, and reasoning under uncertainty
- Day 05 — Applying the full method to a real work problem and defending the conclusion
Human Skills
Creative Problem Solving and Decision Making
For teams stuck on recurring problems. Structured creativity plus sound decision making, combined.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — Why we default to the first answer, and creating space for better options
- Day 02 — Divergent techniques, reframing, and challenging the constraints
- Day 03 — Converging: screening, combining and strengthening ideas
- Day 04 — Deciding between options: criteria, trade-offs and bias
- Day 05 — Running the full process on a real problem and committing to an action
Human Skills
Teamwork and Collaboration
For staff who work in teams and across departments. The behaviours behind trust, coordination and shared results.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — What makes teams work, trust, and your own role and impact on the team
- Day 02 — Communication, coordination, and working across departments and silos
- Day 03 — Giving and receiving feedback, and handling disagreement constructively
- Day 04 — Shared goals, accountability, and pulling your weight visibly
- Day 05 — A team challenge exercise with reflection and personal commitments
Human Skills
Conflict Resolution
For managers and staff who avoid conflict until it damages the work. Practical, calm, structured resolution.
5 daysDuration
Bilingual EN & ARDelivered as
IntermediateLevel
The five days
- Day 01 — The sources and stages of workplace conflict, and the cost of avoiding it
- Day 02 — Your own conflict style, staying calm, and separating positions from interests
- Day 03 — Structured resolution conversations, listening, and finding common ground
- Day 04 — Mediating between others, and handling conflict you are part of
- Day 05 — Role-play of real conflicts with feedback and a personal approach
Human Skills
Personal Branding and Career Development
For staff who do good work but are overlooked. Visibility, positioning and deliberate career development.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — What a personal brand is, and honestly assessing how you are currently seen
- Day 02 — Strengths, positioning, and the reputation you want to build
- Day 03 — Visibility at work, networks, and communicating your value without arrogance
- Day 04 — Career planning, goals, and the conversations that move a career
- Day 05 — Building a personal development and visibility plan for the next year
Human Skills
Working Under Pressure and Managing Stress
For staff in high-pressure roles. Managing acute pressure and chronic stress with practical, sustainable methods.
5 daysDuration
Bilingual EN & ARDelivered as
BeginnerLevel
The five days
- Day 01 — How pressure affects performance, your own stress signature, and the tipping point
- Day 02 — In-the-moment techniques for staying calm and clear under acute pressure
- Day 03 — Managing workload, boundaries and the sources of chronic stress
- Day 04 — Recovery, sleep, and the habits that make pressure sustainable
- Day 05 — Building a personal pressure-and-stress plan for a real demanding period
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